Secrets Direct Marketers Understand About Investing In Real Estate
What do you do when you have to get a property sold in a market that's on a downward turn? Your first thought might be to slash the price and slap a listing on every website known to man. Unfortunately many like you have tried this option to no avail.
The problem, in my opinion, is that too many homeowners and/or their realtors are making the mistakes when drafting their listings. Below is a sample listing of a townhome for sale in my neighborhood:
"Small complex in Burnaby Heights for sale. Rare corner unit offered in stunning Red Brick Heights. Built 2 years ago, 3 bedrooms and 2 baths help to fill up 1,375 square feet of living space. There's also a 3rd floor loft. On the roof you'll find magnificent panoramic views of the North Shore Mountains. Enjoy gourmet kitchen, hardwood floors, granite counters, and stainless steel appliances. Move quick - at this price, the unit won't last long. Reduced strata fee on well managed property."
A copywriter skilled at their craft would never write like this. The best copywriters start their copy knowing what their prospect already feels about the product " in this case, the product is the house. And lately the real estate market has made many people feel scared. It's also made others feel like there's real opportunity. So its likely that many prospective purchasers' desire for a home is being met with an even greater fear of what might happen to their investment if they buy one or a desire to capitalize on the market crash.
If you need to sell your home right away, start by using the fear we just talked about. Create urgency to help ensure buyers will act quickly. At the same time you want to inspire a sense of joy at the prospect of owning the home; this can make a person buy, no matter what the market conditions are like.
Beginning with the features of the house and trusting the prospect to respond positively to the fact that it's only two years old, with a panoramic rooftop view and a gourmet kitchen, is what the competition is selling. Instead, think about the prospect and how he might feel about those features (how it feels to cook for your family in a great kitchen and open the door to see the mountains in the morning and know your money is safely invested in this high-quality/well-located home). Then carefully craft each part of your listing to support those emotions and benefits " with pictures, maps, and words, all directed to get those emotions working toward the sale of the home.
A professional copywriter would be able to able to craft an expert listing that would cause buyers to respond rapidly. I think my neighbor could have used some copywriting help in drafting the ad to sell their townhouse. - 23212
The problem, in my opinion, is that too many homeowners and/or their realtors are making the mistakes when drafting their listings. Below is a sample listing of a townhome for sale in my neighborhood:
"Small complex in Burnaby Heights for sale. Rare corner unit offered in stunning Red Brick Heights. Built 2 years ago, 3 bedrooms and 2 baths help to fill up 1,375 square feet of living space. There's also a 3rd floor loft. On the roof you'll find magnificent panoramic views of the North Shore Mountains. Enjoy gourmet kitchen, hardwood floors, granite counters, and stainless steel appliances. Move quick - at this price, the unit won't last long. Reduced strata fee on well managed property."
A copywriter skilled at their craft would never write like this. The best copywriters start their copy knowing what their prospect already feels about the product " in this case, the product is the house. And lately the real estate market has made many people feel scared. It's also made others feel like there's real opportunity. So its likely that many prospective purchasers' desire for a home is being met with an even greater fear of what might happen to their investment if they buy one or a desire to capitalize on the market crash.
If you need to sell your home right away, start by using the fear we just talked about. Create urgency to help ensure buyers will act quickly. At the same time you want to inspire a sense of joy at the prospect of owning the home; this can make a person buy, no matter what the market conditions are like.
Beginning with the features of the house and trusting the prospect to respond positively to the fact that it's only two years old, with a panoramic rooftop view and a gourmet kitchen, is what the competition is selling. Instead, think about the prospect and how he might feel about those features (how it feels to cook for your family in a great kitchen and open the door to see the mountains in the morning and know your money is safely invested in this high-quality/well-located home). Then carefully craft each part of your listing to support those emotions and benefits " with pictures, maps, and words, all directed to get those emotions working toward the sale of the home.
A professional copywriter would be able to able to craft an expert listing that would cause buyers to respond rapidly. I think my neighbor could have used some copywriting help in drafting the ad to sell their townhouse. - 23212
About the Author:
How to find money for real estate investments, create financial freedom, positive cashflow and massive wealth with Julie's free Real Estate Investing Starter Tips Guide. Retire a rich real estate investor with tips like: How to find quality investment properties, finding and keeping great tenants, and easy ways to make more money with real estate.
posted by X - Men @ 1:00 AM
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