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Sunday, November 29, 2009

Selling Real Estate Using Twitter

By Jerome Pennix

At every real estate conventions, boot camps, or seminars the topic of marketing comes up. Someone will mention Facebook (that's a whole different story) which is always closely followed by a comment about Twitter. So... let's evaluate is Twitter worth it? If it IS worth it, how can you best use it for great results? First, lets look at just what Twitter is and what it can do for your marketing efforts.

Twitter.com is a website that anyone can make a profile and become a "micro-blogger". Twitter is like an original blog (aka web-log) in that it allows you say anything you desire to say to anyone and everyone that will see it - with a single exception. Twitter only lets you to express yourself--0 letters at a time. So it's a little similar to using you cell phone to send the world a text message. When you identify a profile of a person whose Twitter posts (called "tweets") you can "follow" that person - whenever they put up something new, it will show up on your Twitter home screen. If someone locates YOUR profile and follows YOU, then you will be notified that that person is "following" you. Now that you know the basics, let's look at making this a useful and PROFITABLE avenue for you.

Because the old adage "Out of sight, out of mind" is always true, you'll have to keep active with your "tweeting". You should post at least one time a day. Find information to say specific to real estate - information that other people will deem useful. If you just start putting info about properties you in your portfolio for sale, it probably won't get you as far as you desired. After all - when have you last opened and read an email from someone trying to sell you something?

If you give your followers information they can use or information they find interesting (even if it ISN'T about real estate) then you'll have an opportunity to keep their attention. When you gain their trust, they'll be more willing to consider what you have to say when you do offer them a property you have listed.

Twitter, like other social networking sites, is a wonderful way to network and connect with people - just keep in mind that they are real people and desire to be respected and treated like real people. They aren't dollar signs. So connect when someone follows you, send them a short personal "tweet" letting them feel you appreciate them.

Remember that being real with others and giving thoughtful content is what Twitter is made for - the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you "Tweet", the larger your following will become - and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal - which, of course, means a greater opportunity for you to profit! - 23212

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