IPO and OTCBB Fundraisers Succeed Faster With Viral Marketing

By James Scott

Why do people attend films or ride heart pounding roller-coasters or watch, with teary eyes, romantic films or comedies? Why do people seek out the temporary release of alcohol or pharmaceutical and illegal barbiturates? People long for the long lost and ancient connection with their emotions.

People need to 'feel' something, anything and as publicists and hype creators it's our mission to toy with that emotion to trigger a response. We are trying to activate a reaction from a willing candidate. Man has proven over and over again that they will purchase anything so long as it touches on those emotional pressure points.

The public decides to buy cars, houses and cloths all based on emotion. How does the ad or article make you feel when your emotions become tangled with this content? What elements are missing in the target consumer psyche and how can we fill that void while simultaneously branding our client's product and calling the candidate to action?

We fondle with the hopelessness, sadness, fears and aspirations for one important reason, to slowly pull the target market in on behalf of our client so that when they feel sad, hopeless, desperate or in need, our client's 'brand' comes to mind as the automatic answer to all of these issues.

Today's online publicity marketer must have a solid comprehension of the target market's emotional element, what makes them happy, sad, stressed etc in order to reap the full rewards of a campaign.

You must pay attention to the colors, voiceover tone, background music, video clip and image choice, vocabulary and on screen text with webmercials and take into consideration similar aspects when writing articles or creating ads.

These elements abase the guard of the individual which allows a message to be imbedded in the mind. This is done with music, film, political promotions and yes, even ads.

At the end of the day, the positive afteraffect is what keeps the client coming back and if the ballyhoo ingredients can cradle a sort of post hypnotic cue that calls a client to action, then the needs of the client are being met with branding and sale conversion and the emotional needs of the customer are being taken care of as well. This is one of the few times in life that there is truly a win/win relationship. - 23212

About the Author:

Learn more about Business Publicity. Stop by Princeton Corporate Solutions' site where you can find out all about Corporate Publicity and what it can do for you.

Real Estate Investment - Cash homes buyers

By Burt Graves

Do you ever notice how all the so called "experts" come out to tell everyone how to fix the economy when it's having issues? We see it all the time and no what time of real estate investment you're thinking about making, they supposedly have the right answer. Listen, the economy will do what it will do, and if you want to profit from this arena then you have to find the right cash homes buyers.

Around the first quarter of the year the country saw a steep decline in the retail values of the housing market. In fact, it happened to be 60%, and even though the 2nd and 3rd quarters had minor gains, it was only a slowdown of the overall process. Today, realtors are predicting that there will be a slow steady rise in home values. According to them, it's smooth sailing from here.

So do you think these guys and gals are really in touch with reality? The first thing you have to think about is the supply and demand factor. It's really easy to understand and it all starts with the price being predicated on availability. Around the spring of 2007, potential buyers had begun to hold back. The winter brought about over-flated prices, but tended to level off. Once the 2nd quarter came about buyers weren't worried about all the usual cautionary considerations. Needless to say it was a sobering time for many, and now deflation seems to be the trend if you're looking for a real estate investment.

Now, traditionally families prefer to move during the school summer break. How many are content to transfer their family's residence once school is back in? Not most. Hence, there is greater demand during this time and prices are logically driven upwards.......even if only a little.

Recall the federal mandate to banks temporarily holding up the flow of foreclosures hitting the market. This occurred nationwide during this time of greater demand. Where was the supply now? With a sizeable percentage of all listings on the market held back (foreclosures), the falling values across the board would naturally slow if not reverse slightly. And that is exactly what the market experienced. The supply was lower while the demand was higher.

What, then, does this spell for the near future? Well, peak season came to an end and September brought a new flood of foreclosures hitting the streets. The tables had turned once again and now supply grew while demand diminished. The massive number of foreclosure files yet to be processed is an indication of a steady supply from desperate sellers. Thus the trend will likely continue in a downward direction at least till next spring.

Another thing to understand is that many of these foreclosures are considered "A paper" loans. Those who have larger incomes realize what is happening, and decide to get rid of their homes and relieving a monumental piece of debt. However, two years from now they will be able to purchase the same home for much less and end up making out. You can see that this makes complete sense.

The foregoing scenario presents some interesting real estate investment opportunities for the cash home buyer. That's why we buy homes all over the United States during these market conditions. While the market trend may not be as favorable for the retail buyer, cash homes buyers in most U.S. markets are making insane profits by skillfully applying the simple principle of "supply and demand. - 23212

About the Author:

Lance Wilson an active Invesdoor Territory Managers and real estate investment expert . Need to Sell Your Home , we Buy Houses for cash fast . We pay cash for homes.

Learning Strategic Investing Through Investment Newsletters

By Mathew Fagundes

I've been in the oil and gas industry for a couple of years now. The pay is good but the job can be very dangerous. I had an accident one day and it almost cost me my life. At that moment, I realized that how my work can put my life in danger; it made me reflect how it will impact my life and I need to do something about my earnings. I cannot work in an offshore oil field for the rest of my life even if the pay is good. I know I have to do something with the money that I am earning now so that I can retire early and spend more time with my wife and my twins.

I am contemplating on investing in the stock market to achieve my goals But the thing is, I have no background on how the stock market works. I don't watch the business-related TV shows nor read the business section of the newspapers. With that said, it prompted me to ask family members and friends if they can help me out with my problem. One of my cousins recommended that I start off with th einternet and look for investment newsletters or guides to assist me in learning more about the stock market.

I was not really Internet savvy so I asked my wife to teach me about the Internet and together we researched online for a possible investment strategy we could make. My wife and I stumbled upon My Strategic Forecast after days of research. We were presented with many options as there were a number of companies providing investment newsletters and stock market guides; however we decided to choose My Startegic Forecast because we were impressed with the technology they use in gathering data.

Even though I am not knowledgeable about investing, I know for a fact that the fluctuations in the price of oil is affected by many factors including political issues, environmental problems and the rate of demand and supply. I reckoned that in the stock market, these forces should also be considered. I am really impressed that My Strategic Forecast has an innovative forecasting system. Apart from technical analysis, the company also indicates the importance of political conditions, economic movements and solar-eophysical dara.

Even though I am not knowledgeable about investing, I know for a fact that the fluctuations in the price of oil is affected by many factors including political issues, environmental problems and the rate of demand and supply. I think that these factors are also taken into consideration in the stock market. I am really blown away with My Strategic Forecast's innovation in the forecasting process. Aside from technical analysis, the company also takes in consideration political conditions, geopolitical factors, economic trends, and even solar-geophysical data. - 23212

About the Author:

Amy Richman is a consultant for MyStrategicForecast.com, a group that addresses on insights accurate market forecasts using proven technology and precise empirical testing.For their investment research tips you can check them out online.

What Are LEAP Options?

By Ahmad Hassam

British Pound is known to be a stable currency. Great Britain is a strong economy. But, Great Britain was finding it difficult to stay within the tight exchange rate band set by the European Monetary Union (EMU) in the early'90s. One person who made history with options was George Soros who is famously known as the man who broke the Bank of England.

George Soros had this intuition that the Bank of England would be forced to devalue British Pound. So he bought call options on German Marks and put options on British Pound. He made a bet of $10 Billion by leveraging all the assets in his hedge fund.

Bank of England had made a number of public statements regarding its intention of staying within the EMU. However, within a few days of the speculative attack on the British Pound, Bank of England was brought to its knees as it was unable to sustain the immense selling pressure on the British Pound. Bank of England was forced to devalue British Pound in view of the speculative attack on the British Pound.

When you a strong intuition, you should go for the big kill. George Soros made a cool $1 Billion profit on his bet in a matter of a few days. Can you make such a bet? Maybe not but this one example show the immense power options have if used correctly. Options are risky; there should be no doubt about it.

Options contract give you the right to buy or sell an underlying security like stocks, futures, commodities or currencies at a price before a certain date. This price is known as the Strike Price. This date is known as the Expiry Date. However, in European Style options you can only buy or sell on the expiry date not before that. Most people who trade options lose money, plain and simple.

Trading options without training is risky. You need to learn the Options Greeks. One of the important things that you need to learn while trading options is the importance of time factor. Time factor is very important when valuing an option. Further out the options contract is from expiration, you will have to pay a higher premium. As the options contract approaches the expiration date and if it is out of money, it loses its value very fast.

LEAP options are basically long term options. Leap options can help you profit over the long haul. You can use LEAP options in options strategies like the covered calls, straddles, spreads and so on. LEAP stands for long term equity anticipation. It basically means that the option is much like the regular option except that the timeframe to expire is greater than 1 year.

LEAP options can be incredibly profitable if used correctly. However, LEAP options are risky because the option writer usually demands a hefty premium for taking on the long term risk. The buyer of the LEAP options has the right to exercise the option prior to expiration should the price of the underlying stock move in the money. Long timeframe means that the possibility of the LEAP options moving in the money is always high hence a high LEAP options premium.

See, closer the out of money option is to expiration, faster its value drops. What this means is that the buyer of the options loses the premium that was paid for getting the right to buy or sell the underlying security. LEAP options can be a great trading vehicle for swing traders as they mitigate some of the time decay that is inherent in short term options. - 23212

About the Author:

Mr. Ahmad Hassam has done Masters from Harvard University. Learn Candlestick Charting! Know Fibonacci Retracement!

Important Information About Etf Trading

By Patrick Deaton

The stock market is something that people have been involved with for many, many years. Now we see that etf trading is rising in popularity, and this can be due to a variety of reasons. The options that people have with this are one of the reasons for its rise to fame as of late.

When you want to start etf trading you will need to find a good stockbroker to help you. There are a lot of people that are in the stockbroker position these days, but this does not mean that they are good. Investigate the options to make sure that you find someone that satisfies all of the questions that you have, as well as have your best interests at heart.

When you open up an account in order to start trading, you will need to make an investment of some sort. This can vary from place to place and it is a good idea to look at various options before making a decision on a company to deal with. There are costs that you will need to pay but they will depend on what all you are allowed to do when it comes to etf trading.

You also need to look at the amount that the company charges you for trading. This also can vary between companies. The least expensive is not always the best way to go as there could be some things that you may want that are not included in the services that they provide their clients. Taking a close look at the companies that people that you know deal with can help you when it comes time to decide on a company that you want to deal with.

The cheaper costs of etf trading are the primary reason that it has soared in popularity. People are very conscious about the money that they are spending now and want to see returns on the investments that they make. They are not financially in positions to lose money, most people aren't. No one is safe with the economy being in the state that it is these days. So it is best to play it safely if at all possible.

Reading about etf trading can be one of the best things for a person to do if they are thinking of becoming involved in it. There are a lot of websites around that offer a lot of information that can help a person learn some valuable tips and tricks.

Another option is to look at message boards and forums that are on the internet about etf trading. These are where you will find out what people have had in the way of personal experiences with etf trading. A lot can be learned from people that have already been there.

Remember above all that this is something that takes money to begin. You are not given any guarantees when it comes to any type of trading and people need to keep this in the back of their minds. There is nothing worse than losing money, but it is even worse if the money that you lose is needed in other areas of your life. - 23212

About the Author:

Learn how it's very possible to make 6% per month in your investment accounts using etf trend trading! "Big A" is a recognized expert in the world of etf trend trading system and reveals trading and investment secrets that have been kept under wraps by hedge traders for years. Give him your email and get a free report and webinar today!